 |
 |
 |
|
 |
a world of color |
| |
COLOR THEORY |
| |
|
|
 |
GREEN:
Soothing, Nature, Refreshing, Healing, Fresh
Greens are appropriate for beauty, hygiene. People link green to nature. Darker greens (the same as the color of money) are used to promote banks, or other business where prestige and/or security are a factor. It’s an excellent attention getter and just an accent of it captures the eye. |
|
 |
ORANGE:
Energizing, Inviting, Friendly, Vital, Tangy
Bright, playful, happy and child-like orange is excellent for toys, games and inexpensive plastics. It can give a comic or cartoon-like impression, so it’s not good to convey a serious message. Good for restaurants because stimulates the appetite.
|
|
 |
PURPLE:
Regal, Spiritual, Sensual, Elegant, Mysterious
It has a futuristic quality that would speak well for products that involve newness and cutting edge technology. It is linked with artistry and uniqueness. In the European market this color is viewed as regal and majestic. Rich, deep.
|
|
 |
BLUE:
Constant, Quiet, Dependable, Cool, Serene
Blue is seen as reliable, trustworthy, dependable, and committed. It inspires confidence, making it ideal for websites, packaging, products or corporate IDs where professionalism is important. Dark blues are seen as powerful, unique and up-scale, they're viewed as pleasing to the eye and combine well with many other colors. Blue sky-open, clear; blue sea-expansive, subtle
|
|
 |
YELLOW:
Luminous, enlightening, warming, sunny, cheerful
It's a color that is identified with imagination and enlightenment, consumers see yellow as cheerful, mellow and soft to the touch. The eye sees yellow before it notices any other color. small accents of yellow can give you the sense of energy, movement, and alertness. |
|
 |
RED:
Hot, attentive, dangerous, violent, appetizing
The general effect of red is stimulating and appetizing. On the other side aggression and violence can be triggered of by red color. Rich, bold and passionate, red demands attention with stopping power. Use it wisely and sparingly so not to overpower everything else.
|
|
|
VIEW NEXT PROJECT >>
<< back to main project list
|
|
|
 |
