SEM, SEO...huh? The low down on how search engine marketing and search engine optimization can give your business real presesnce in today's internet-driven world. a balanced approach to product launches Going from a projected marketing plan to actual implementation of a product launch can be hazardous and costly without careful analysis and a streamlined process. who doesn't need more fans? Smart brands today don't just look to satisfy customers, they build marketing programs intended to entertain and connect withthem to create Brand Fans.  By going beyond product benefits, you can build strong devotion and fanatical enthusiam for your products.  learn how here a world of color Explore how color affects emotions, appetite, vision, sexuality, design, art, marketing, trends, and its basis in science. what does herding cattle have to do with branding? Ever see cattle herders work with their dogs and horses to get the herd heading in the right direction? There is always a few wayward steers or a young, confused calf that needs a bit of guidance to stay on course. Well, it is quite easy to translate this analogy to a company’s marketing efforts. packaging made perfect The Flavorbank project was a dream come true. Take a 30-year-old, staid brand and give it a make over. set the mood with boards There are so many interpretations and nuances in words that we cannot merely rely on written text to communicate our vision. A mood board helps to organize our graphic and visual understanding. the logo design process Design is first and foremost about communicating an idea. It is the underlying message that gives design its weight and its ability to evoke a feeling in audiences. retail displays that sell through Merchandising and displays, like that pallet display to the left, are critical to making an impact in-store. With properly designed displays, you can make an impact on consumers, grab their attention and sell your products as if you were there.

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