Ever see cattle herders work with their dogs and horses to get the herd heading in the right direction? There is always a few wayward steers or a young, confused calf that needs a bit of guidance to stay on course. Well, it is quite easy to translate this analogy to a company’s marketing efforts. All too often, we see marketing programs that run astray from the overall brand directive (if there is one!). Usually a new product comes along, and in the excitement of creating the perfect launch, the brand gets compromised. Over the course of time, this can lead to a mishmash of marketing materials and communications that go off in different directions.

Branding is much more than just having a logo.  If you take a step back and look at your marketing materials, is there a consistent look among all of the pieces? Is there a message that runs throughout them all?  Are there a few elements that tie the pieces together? If not, you may be missing an opportunity. That’s where we come in. We corral your marketing efforts to double their effectiveness and give them one solid and single voice.

Integrated Marketing Communications (IMC) is a disciplined approach where every marketing material developed to launch a product or support an existing one emanates from a single strategic platform. The consistency of the message is enhanced by the continuity of the graphic design. When all of the pieces work together, your marketing efforts will have greater cohesion and have more impact . The benefits are clear:

• Develop a stronger connection with customers-a fan base
• Breed familiarity and trust 
• Break through the clutter of competitor ads
• Improve your marketing’s effectiveness- short and long term

Your customers are distracted. They have tons of work to do, hopefully they have a personal life. Your competition is probably bombarding them with offers. How can your marketing efforts stand out? One great postcard isn’t going to do it– no matter how brilliant. Consistency and frequency will breed loyalty and enhance relationships. Familiarity is the cornerstone of branding. People buy what they know and feel comfortable with. By synergizing your marketing efforts, you will achieve significantly greater returns than if you were to employ traditional, independently executed initiatives.

Applying IMC to a wide range of clients for years has led us to expand our capabilities and service offerings. While we started out developing brand positioning and visual identity systems over 10 years ago, we now specialize in being a valuable creative resource to our clients. They count on us to know the brand, stay on strategy and keep things consistent. They consider us a partner they can rely on to get the job done.

By offering a mix of marketing capabilities, we can deliver the appropriate creative services you require. Whether its strategic thinking, website design, packaging design, advertising, sales collateral or displays, we have a talented team of designers, programmers, marketers and copywriters that have specialized talents to tackle the particular needs of each project.

It takes a bit of planning and a good deal of coordination to pull off a proper IMC program, but when the orchestra is playing your song on opening night, it will be well worth the effort.