| INDUSTRY EXPERIENCE |
consumer packaged goods
gourmet and specialty food products
nutritionals and dietary supplements
non-alcoholic beverages
cheese and dairy products
housewares and kitchen appliances
real estate
business consulting
pharmaceutical consulting
supply chain consulting
operational improvement
raw material suppliers
scientific laboratory products
medical devices
|
|
Silver Creative
Group combines brand development and strategic marketing
with emotionally driven, consumer-centric creative. Our
work is focused, inspired and meaningful to the target.
As an integrated marketing communications firm, Silver
acts as the brand custodian developing and following the
brand strategy to ensure that all of the marketing and
advertising vehicles communicate a consistent message.
This integrated marketing approach makes every marketing
dollar go further.
Many clients utilize our services
as an outsourced marketing department and others as
an extension of their own in-house team. They rely
on our staff of marketing experts, talented designers,
proficient copywriters and skilled programmers to provide
them with fresh perspective and creative energy. Our
consistent versatility is what clearly sets us apart.
We have produced a wide range of marketing vehicles
depending on the specific needs of our client's. Our
multi-disciplined team has a great deal of expertise
in a variety of communication tools. We create brochures,
print advertisements, exhibit booths, in-store displays,
web sites, packaging, etc. based on the client's business
objectives, brand personality and market situation.
Our list of clients, past and present,
includes national Fortune 500 companies as well as local
entrepreneurial start-ups in a range of industries. We
work with companies across the country as well as around
the corner. Our main objective is to create work that
directly contributes to their increased success. For
example:
| |
The new package
design and marketing campaign for Yohay Baking
Co.'s gourmet line of cookies was developed by
Silver. In fact, we repositioned the 50 year
old, staid brand with a contemporary, approachable
image. Today, the line continues to expand distribution
and sales nationwide.
For Goya, the largest
Hispanic-owned food company in the U.S., we
redesigned sales support materials that brought
consistency and uniformity to every presentation.
We conducted a complete
overhaul of Tunnell Consulting's website translating
a non-dynamic, electronic brochure into an instrumental
resource for their clients, prospects and the
human resources department that can be self managed
as often as they like. |
The amalgamation of a strategic
marketing firm and a design studio, Silver Creative Group
provides the much needed checks and balances. The marketing
arm ensures precision strategic focus while the designers
ensure clean, crisp creative executions. With a history
dating back over 10 years, it is clearly not experience
that we lack- nor is it a passion for what we do. We
are based in the creative enclave of South Norwalk, Connecticut.
The perfect, energetic backdrop for our talented, animated
staff. Plus, it is only a short distance from New York
City.
By providing strategic guidance,
compelling creative and efficient implementation of marketing
campaigns, Silver properly positions brands for growth
and brilliance.
|
