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455 W 37th St: Real Estate |
Silver’s branding for 455W37 was inspired by the edgy, urban vibe of the neighborhood and the Baryshnikov Dance Theater across the street. Using bold, bright colors against a rich blue background, the project exudes excitement and still feels premium. For the website intro and banner campaign, silver took advantage of a hot trend to animate type. In each of the marketing elements, the brochure, website, online banners, and window signage, the design makes a huge impact and certainly gets noticed.
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